The beauty of selling chess products is that both budget-friendly and upscale products are available and desirable to different consumer groups, so you have plenty of options. Though these may not be trending products at the moment, many of these are still popular products with plenty of consumer demand. Others, however, may be declining in popularity, so approach these trending product ideas with caution and conduct your own due diligence before deciding to start a business selling them.
Green tea is generally a healthier option than other beverages in its category, it contains less caffeine than other beverages and, most importantly, there are so many uses and variations of the product allowing for merchants to come up with new product ideas that incorporate green tea or green tea extracts in them.
Matcha Matcha tea is an increasingly popular variation of green tea and is considered to be a premium product. Much like green tea, this product can be used as an ingredient in many other products as a flavor, infusion, or extract. For merchants looking for a premium tea to sell, or premium tea-flavored or tea-infused products to sell, then matcha is worth looking into. Popular faces in the ecommerce industry such as Tim Ferris introduced many people to this relatively new term in and it seems as if this has just added fuel to the fire ever since.
Macronutrients are nothing new, consumers have just become newly interested in them. It has been a part of mainstream trends for many years now, however, the workout enhancing powder market has started to shift into new territory: Pre-workout powders. While protein powders are commonly consumed post-workout to help muscle repair, pre-workouts are meant to be consumed before the workout, giving individuals a hit of energy to help them have productive workouts.
This innovative delivery of a simple product is an ingenious way to sell to the end consumer. Already in the fitness industry? Shift your focus and offer pre-workout supplements while this trend is on the upswing.
Marketing a food or beverage product? Shine the light on its macros. Not in the fitness, diet, and health industry yet? Get on it sooner rather than later, because consumers are buying into it more and more each year. Rather than vacationing in a warm climate where families, friends, and couples normally relax oceanside and indulge in tasty foods and drinks, active holidays mix a bit of travel, relaxation, fitness, and healthy living together into one good-for-the-soul bundle.
Active holidays allow vacationers to stay on track with their fitness and health goals while they relax away from ordinary routines and enjoy a tropical environment. Two of the top companies offering active holidays right now include The Body Holiday and Beyond Active Escapes which promise individuals a total wellness experience. Their value really stems from their location and the activities and amenities they offer, so bear that in mind.
Keto Foods The ketogenic diet is a high-fat, adequate-protein, low-carbohydrate one. The diet forces the body to burn fats rather than carbohydrates and has become fairly popular over the past few years. While the fitness and health food industry is constantly hit with swells of new-age fads, the keto diet has some solid medical backing and thus has stayed around for a while. There is a niche for keto food products that has a pretty solid consumer base, too.
In order to break into this niche, it would be advisable to really dig in deep into the world of fit foods, ingredients that constitute such foods, and alternative nutrient sources. Once you get the hang of it, the pay off can be pretty big. While the ketogenic diet is sometimes a medical diet that is prescribed for several conditions such as prediabetic and diabetic states, seizure disorders, and such, many people also adopt this low carb, high fat, and high protein diet for everyday life.
This means that many people on a keto diet still want snacks and treats to eat! For example, keto-friendly bars are popular not only among keto dieters, as they are rich in protein, so people who care about their protein intake eat keto bars as a healthy snack alternative, too.
Be it soy products, vegan meat alternatives, vegan alternatives to household items like furniture and cleaning products, or even chains of vegan restaurants—there is so much untapped potential. Think about all the food choices and options that are available to the majority of the urban population: Confectionery items, condiments, gourmet desserts, home delivered meal boxes, recipe books, etc. Finding alternatives to such products and services for the vegan sector can help you break into and carve your own niche in this segment while establishing a base for a solid business in the vegan foods industry.
It appears that the company Frank Body started the coffee scrub trend, with a bunch of other players entering the market closely after. This is a classic and smart example of someone taking a current product on the market and repurposing it for another market. Coconut Oil Based Products Considered healthy and functional, coconut oil can be used for a multitude of purposes like cooking, as a body moisturizer, to make soaps, toothpaste, deodorant, and more. Coconut oil has become a more mainstream ingredient in the past few years, so consumers are interested in it and are already using it to fulfill various roles in their life.
Think about how you can hop on the coconut oil trend and make it more accessible or desirable to consumers. Consider whether you can add coconut oil to other products to make them more desirable, as well. Coconut oil is an extremely versatile ingredient so take advantage of that! Advertisement Beard Oil Beard oil has been trending for the last few years and it appears that the trend is continuing.
Charcoal Beauty Products Everywhere we look—be it Facebook, Instagram, or even in actual stores both online and brick-and-mortar —there are charcoal beauty products on the shelves. The trend seems to continue this year as well with support from customers and influencers alike. Such products are also great to dropship and ePacket delivery is also easily available to most countries.
Balayage Products Balayage is a popular form of hair coloring that makes the hair look like it has natural volume with the use of highlights.
While this is a recurring trend in the fashion and hair industry, this time around it seems more popular than ever! The look can be achieved at home or by going to a salon which means that the target base is slightly bigger: Salons, stockists, and individuals can all be targeted for sales. The products used to achieve this look include hair toners, lighteners, spatulas, color application brushes, aftercare products shampoos, masks, conditioners, etc.
As a lot of influencers on social media are continuously sporting the look, this trend continues to spread and the sales stay high.
If you are looking to break into the beauty segment and especially the hairstyling and care niche, the balayage trend and the associated products may be worth looking into.
Silicone Makeup Sponges The silicone makeup sponge is a flat, teardrop-shaped sponge that helps individuals evenly apply liquid or cream makeup products to the face and blend it together. Online, this product went viral and has attained a cult status. Dermatologists suggest that the beauty sponge be replaced every three months to prevent bacteria growth which makes this a fast-moving consumer good and means that merchants selling this product are bound to have returning customers.
However, it is important to note that to have returning customers to your store, your customer service and product quality have to be top-notch. Anti-Cellulite Cup The anti-cellulite cup helps reduce the appearance of cellulite on the body using a suction cup similar to the ones used for cupping massages. The anti-cellulite cup is relatively simple to use, individuals just need to apply the cup and move it around the target area.
Not only can the device be used for reducing the appearance of cellulite but it also doubles as a massager, clearly showing how versatile it is. This is one of those products that has the virality factor attached to it as you can find plenty of viral videos of influencers and customers using the cup and sharing their opinions and reviews of the product. Brands, makeup artists, and influencers have been creating their own collections of false eyelashes in recent years by using different materials, sizes, colors, and even adhesive methods in an effort to make false lash application easier and for a more worthwhile result.
The product also falls into the category of products that can be upsold. In most cases, false eyelashes are bought in bulk. Furthermore, these are disposable items thus the chance of returning customers is extremely high.
These are also a great product to dropship since ePacket delivery is easily available, they are extremely light and cost-efficient to manufacture and ship. To learn more about starting a false eyelash company from scratch, check out our case study with Esqido , a luxury false eyelash company.
Bamboo Toothbrushes Minimalism has increasingly become a lifestyle choice for many people and it is a trend that is continuing to grow. This, coupled with the fact that consumers are often looking for more sustainable alternatives to products they regularly use, has also put products such as bamboo toothbrushes on the trending list. There are just so many options out there!
One of the latest fads in the market is night masks. Makeup Brush Cleaners Makeup has become such an interesting niche to work within as trends are constantly evolving, and they do so quickly.
The things that do not drastically change, however, are the application tools; the most prominent ones being makeup brushes and sponges. This leads to makeup brushes deteriorating over time and causes bacteria to build up, which is terrible for the skin. This is where makeup brush cleaners step in. There are many different types of brush cleaners like solid soap-like cleansing bars, liquid detergents, or even spray cleaners.
There are even different types of brush cleaning tools like mats, drying racks, and brush hair re-shapers to make the cleaning process even more efficient for consumers. Think about how you can make makeup brush cleaning easier or more efficient for consumers and how you would design your product.
As they continue to increase the number of ecommerce platforms they integrate with along with the apparel and customization options they offer, creating a custom apparel brand is only going to become more popular. But with apparel being such an over-saturated market already, any new businesses will have to work hard to stand out. Two ways to make that happen are to have very niche-specific branded apparel or hyper-local apparel.
An example of niche-specific apparel includes the IconSpeak t-shirts that appeal to the niche of people who like to travel, which we discussed in our Nomad Gear: 10 Minimalist Travel Essentials for Digital Nomads article. Hyper-local apparel refers to creating products that cater to a very defined audience in a certain geographical area.
For example, we launched a hour t-shirt business as a fun side project and targeted a hyper-local audience with creative designs that appealed to commuters that frequented local subway stations. Here are some other examples of hyper-local apparel brands: Detroit vs. Everybody Detroit Drake General Store Toronto Enamel Pins Enamel pins seem to be one of those recurring trends that come around every few years and has been around for several decades.
These pins are a great fashion accessory as they spruce up anything from bags to jackets to t-shirts, etc. They can be tiny and still be called statement pieces.
Enamel pins, on the other hand, are also used by companies, NGOs or individuals that want to represent that they stand for something in particular. A tiny product like this holds great social and cultural significance as it can be a signifier or the medium of a certain message.
Ideally, to sell these in high volumes, you might want to build a strong marketing campaign and perhaps target fandoms, lifestyle groups, and pop culture enthusiasts. Depending on the size, knit pattern, and material of the beanie hat, they are widely purchased and even worn in places with a warmer climate. The fact that most of the styles are unisex automatically widens your target audience.
When the winter months do arrive and the temperature drops, this product will almost become a necessity for customers. A great way to increase sales would be to bundle beanie hats with other winter accessories like gloves or maybe even scarves—all these products are easily available to stock.
For a newcomer in the ecommerce industry with a focus on the fashion niche, these are a great product to start off with as they are relatively cheaper, come in a variety of styles and options, and are light, thus easier to package and make them a great item to dropship.
Fitness Leggings Another great product for dropshippers is fitness leggings. This product caters to multiple target bases which make them a versatile commodity for anyone focusing on building a fashion, fitness, or athleisure brand. Just like beanie hats, fitness leggings are also extremely light, come in a plethora of styles, fabrics, and colors, and are inexpensive to stock and ship.
As a dropshipper, you can easily stock your inventory with multiple styles and options to test out what sells the best, while providing your customers with great options, which keeps them happy and coming back to your store. Titanium is a premium material, yet relatively cheaper than other precious metals, and the fact that there are several ring designs to choose from to suit every taste, definitely bolsters its place in the trending category.
For tips on how to start your own jewelry business, check out our How to Start a Jewelry Business article for in-depth information. Novelty Socks Socks. Yep, you read that right.
Each of these factors can have serious ramifications when mismanaged, even at low-capacity events. In the age of Covid, your seating arrangements, lounges, and overall flow in the design will be contrary to what planners have been accustomed to until now.
Instead of bringing people together in common areas, recent research by the German University Medical Center Halle Saale indicates that the goal will be to keep them apart according to social distancing guidelines, and to minimize traffic and potential interactions.
When designing your live or hybrid event, consider the type of furniture that you'll be using — some may be more hygienic and easy to clean than others. Although it may not be your top priority when it comes to safety measures, every little bit helps.
We can expect more of the same in , with the priorities being contactless delivery, dedicated seating, pre-packaged food, sanitation, and physical distancing. A recent study out of Germany demonstrated that dedicated, physically distanced seating during food and beverage consumption is an effective way to limit the spread of Covid at events.
The test scenario with the least risk of transmission involved giving everyone assigned seats in designated pairs, even when eating and drinking.
The logic is that attendees in a comfortable, dedicated position are less likely to move around in general — especially when everyone else is doing the same — thereby minimizing unplanned encounters with other people in transit.
Reducing contact exposure becomes especially important when eating and drinking since attendees have to remove their masks. Safely catering events — particularly indoors — in the current climate will require what Lenny Talarico, Director of Sales at Blueprint Studios, refers to a "retooling of your specific products and the delivery process.
In terms of delivery method, it's clear that self-serve buffets are not currently viable, and passed hors d'oeuvres or drinks pose similar risks. Any area where people may congregate should be avoided. As we look to a hybrid future, we have an opportunity to reevaluate the role of alcohol at business events.
Event planners need to challenge themselves to reexamine the networking goals and objectives for the smaller hybrid experiences to come. What will justify the expense and the risk for prospective attendees? Drinks can be served without being the central attraction.
Otherwise, make alcoholic beverages available for a short period only, or only with a meal, in this way limiting the potential for a noticeable behavioral rift between those drinking and those who are not. Are you staying ahead of the curve when it comes to event marketing?
One of the most effective event planning trends we have seen is in ticket pricing. Borrowed from music events, premium ticketing and pricing are becoming popular event planning trends for Popular motivational speaker Tony Robbins charged a ticket price based on seat much the same way you would for a concert. Premium charges and VIP packages guaranteed attendees a seat in the first five rows. Experiment and mix up your pricing model. Look at alternative revenue sources and upgrades. Innovate and do things differently to gain a competitive edge.
When it comes to virtual events, there are other considerations to keep in mind. Events are an important part of the marketing mix and a powerful way to cement brand recognition and loyalty. The perception of a brand is instrumental in terms of market positioning and pricing strategy. Google is looking for signals that identify a quality brand, to decipher who should display at the top of the search engine listings.
Popular brands increasingly dominate online search results and is it any coincidence that these brands are often investing most heavily in live events too. This is driven by copying and pasting links to share via email, text message, chat and messenger apps, such as Whatsapp, Facebook Messenger, Line, and WeChat.
Micro-influencers can have a big impact across dark social. Although difficult to influence, encourage, control and monitor, dark social should definitely be front of mind. There is governance and legislation around working with influencers. By law, it must be disclosed when it is an ad or paid for placement, whether it is a social media post, YouTube video or blog post.
It is not fair to mislead people and savvy audiences can sniff out and mistrust any sponsored content trying to flaunt the rules. Images and video are still set to dominate marketing throughout and this is important throughout the whole event lifecycle, not just pre-event.
For many organizations, visual content is the area they are looking to invest the most, second only to blogging. Events offer lots of opportunities for engaging and interesting imagery and the marketing of the event does not end when the doors open to your attendees. Investment into irresistible photo-worthy moments within your event means maximum exposure online.
One of the most important event planning trends has to offer your marketing mix is drip marketing. Selling switches people off, blasting out sales and marketing messages is not, therefore, an effective marketing strategy, we need to be savvier for Gradual introductions and relationship building, without the hard sell, will yield higher overall conversions.
There is no quick win situation. A good strategy is to draw people in and get them invested first before any sales call to actions are revealed. They offered branding opportunities and something of tangible value, most often event tickets or booth sales.
This helps marketers with sponsorship dollars to quickly identify the sponsorship opportunities best aligned with their goals. Some planners are tying titles into their themes, while others are using titles that are important to the mission or the organization.
Event planners with sell-out sponsorship events and sponsorship waiting lists can consider requiring sponsors to purchase sponsorship at lesser events, or packaging smaller events in with larger ones.
Associations with local events may consider adopting this tactic for national or state-wide event sponsorships. This helps trickle down sponsorship dollars to the smaller events by requiring participation in them in order to be considered for the larger events.
With hybrid and virtual events on the rise, sponsorship options have been evolving along with event formats. Virtual platforms provide various opportunities for branding, such as live-stream overlays, that were not previously offered at in-person events.
When organizing hybrid events, keep both the digital and physical sponsorship opportunities in mind when creating packages, and design specific channels for each audience to connect with brands and sponsor stakeholders. A destination must appeal and complement the event, particularly as a lot of time is spent in hotels, networking or with scheduled free time.
We look at the meetings and events industry trends influencing event destinations as well what they can do to prepare themselves for event planners. A fifth of planners care about a low local case rate more than any other factor. We've previously mentioned the role of Covid safety designations based on the honor system, and a low local case count could be the proof in the pudding — a more tangible metric that indicates whether or not the local establishments and institutions actually enforce Covid safety measures in practice.
If hybrid events offer new opportunities for storytelling, then smaller destinations and venues can amplify the narrative by adding a historical or literary context. The general consensus is that meeting outside is less risky than meeting indoors. Restrictions on group sizes are typically less for outdoor events, and people can normally stand closer together.
Shifting to the great outdoors may not allow you to forego safety measures entirely, but it does reduce the risk. Virtual tourism has become increasingly popular as destinations have turned to online tours and cultural experiences to keep their clientele — including both eventprofs and tourists — interested while travel plans remain uncertain.
Convention and Visitors Bureaus CVBs can be an invaluable resource for planners who are searching for a destination to host a small in-person or hybrid event. Some CVBs have made more of an effort to adapt to the changing landscape than others, which will make their destination more appealing by making planners' lives much easier.
With the rise of neighborhoods creating an authentic experience of unexpected encounters and discovery, destinations are highlighting this individuality and uniqueness for events. This means that an event can rise in a neighborhood with the atmosphere to complement it, which is particularly useful for marketing and gaining traction. By choosing a neighborhood with several thematically-linked venue options, planners have the advantage of being able to host multiple simultaneous events or event components in separate spaces — a plus for events that want to have multiple simultaneous tracks.
The locations can be close enough that a single onsite team can prepare the logistical arrangements, but separate enough to minimize the risk of cross-contamination among attendees. There is more than one way to consider sustainability as a destination, and another element of this includes talent and how to source locally to support communities and better the destination for the future.
Attendees are expecting to see destinations in line with technological advancements and areas that are keeping up with or even innovating the future. Technology is still one of the key factors when choosing a destination and this is not only the meeting the requirements of the event but going above and beyond.
In order to facilitate travel, certain countries have been introducing the idea of travel corridors, also called travel bubbles: specific regions that will lift travel restrictions with each other and only allow unrestricted travel within the region, likely based on proximity or mutually successful suppression strategies.
Locations that offer an enriched background can work for the planner and destination to create stunning results. A destination with depth opens a wealth of options from venues with historical importance to well-known landmarks or traditions that deepens the connection between the city and attendees. The finer details and finishing touches make an event and allow attendees to feel important but how do you get this level of personalization for an entire city or destination?
In the past, attendees would fly in, attend the event, and then off they went with minimal interaction with the destination. Today, that is changing. Planners are breaking out of typical event spaces and instead opting for non-traditional venues and locations.
There is an opportunity to take it a step further by taking the normal, everyday business event and softening it in order to create a more authentic connection between attendees and the event. People are looking for local or cultural events to attend, mixing business with pleasure; bringing guests with them so they can enjoy a little mini vacation on the heels of their event; and insisting on other ways to enjoy themselves. Nostalgia is always a way to make an impression.
It helps people harken back to simpler times and conjures up happy memories. When a destination management company evokes those types of pleasant feelings, those emotions get transferred to the event itself. Less is more — especially in the age of Covid. Clients are looking to transform venues into spaces that reflect the destination itself while incorporating a minimalist feel and adhering to social distancing guidelines.
Essentially, this trend means that the venue does not need to be overly saturated with traditional decor; subtlety speaks volumes.
The theme of customization continues on with the boom of custom crafted activations that match the destination. The DMC industry has realized the importance of ensuring that guests feel they are experiencing something that has never been done before, especially considering that in normal times, they likely attend multiple events across the country, or even the world, every year.
With that in mind, DMCs and their partners are working in totality to build pieces from scratch. When guests travel to an unfamiliar destination, they can feel like they are constantly walking in the dark. This is where good directional signage comes in. While signage has always been a staple of events, we are now seeing the impact that strategic directional signage has in an event.
Creating a unique environment and a custom experience for each and every client can be a challenging task, but take a moment to take a step back and evaluate the request you have received. Chances are, this request is influenced by a previous decade.
Much like fashion, events and trends in destinations get recycled. We are just seeing that trend hit our industry harder than ever before.
Numbered are the days of high caloric foods dressing the tables. In their place are healthier options, with allergens labeled, that are both cost-effective and tasty. So why this change?
And why now? Well, in this age of information, people are not only more educated and aware of what they consume, but more concerned about potential long-term health effects. Even more important is understanding the destinations that may have different diets because of religious beliefs. It is up to the DMC to educate their meeting planner on the customs and beliefs of the host destination in order to best serve the visiting guests.
A meeting planner traveling with their group to Mumbai, India, for example, must have conversations with their Mumbai DMC beforehand in order to educate their guests on the culture, and the likelihood that beef would be omitted from all menus. Still, DMCs must be the driving force in inclusion and maintain that force through the coming years.
So, there you have it - trends event planners should definitely take note of for Covering event technology, meeting design, event styling, event marketing, and destinations - we hope that you are inspired to put these cutting edge suggestions into practice.
The most important information and hottest trends all event planners need to be aware of for are right here within this free report:. To claim CE credits register here. Play Up Group Tech Experiences Another hot trend is using tech to create social experiences out of what was previously alone time. Friends are watching movies together from thousands of miles away. This has some fantastic implications for your event attendees and those who are following the excitement at home.
They no longer have to be mere voyeurs but can join in. Link up people online for stronger connections: Use live degree video what many refer to as VR to connect remote audiences. Give them the opportunity to attend an event together in order to bolster buying online-only tickets. Create content for sharing. YouTubers make a living out of commentary on videos. Their commentary becomes additional content and a way to enjoy a video or event.
You can use industry influencers for play-by-play commentary on your events, creating a secondary event and additional content in the process. Develop tracks for niche interests at your event.
They could attend meetups and the hallway track by being able to select from in-person led experiences not just watching sessions. Use voice to drive engagement: Look into ways for your voice tech to perform actions. Be proactive in your voice assistance. Link the ability to read badges with your chatbot or voice assistant so it has all the information about the attendee it needs to be helpful.
Traverse the communication gap: Incorporate AI-powered live interpretation and closed captioning for live streamed sessions to enable international attendees to access the content. When possible — especially for on-demand content — review translations to check for accuracy and make any necessary changes. Interpretations powered by machine learning will be able to remember specific preferences and apply them to future translations. More Investment in Eventtech Throughout , there have been various rounds of funding for virtual tech tools, and event professionals have become slightly more accustomed to investing in virtual event technology.
There are many reasons this could be the case, but the most likely explanation is that, as more organizations reconcile themselves to virtual events and as planners face Zoom fatigue on the part of their attendees, they are having to step up their virtual offering to compete and generate a good ROI.
In any case, event tech providers will need to keep this in mind in order to target the right markets, and may need to work more to prove their value and justify their price tag as they cater to the higher cost tiers — particularly where revenue generation is concerned.
Audio to Combat Zoom Fatigue Zoom fatigue and platforms like Clubhouse are spurring a new way of hosting your events: audio-only.
Plan content in a way that accommodates all audiences. Having substantial visual references may alienate the audience listening in. Offering an audio-only stream is key to optimizing background playback. Offer event podcasts.
Your event podcasts should be optimized for major consumption platforms. Virtual Tech Is Still Far Off From Delivering Live Event Experiences The biggest frustration of event professionals using virtual event tech is the inability of current platforms to match live engagement.
Choosing Operational Efficiency We have always strongly advocated against the use of tech to impress. What will these hybrid events look like? M ore TV show, less conference. We can expect events to morph into the TV show format: live speakers or performers, a limited live audience, and a strong tech infrastructure, and increasingly competitive production quality. AV support, technology, and incredibly fast internet speed will replace former priorities like square footage.
Nimble AV teams able to deliver both live and online events will re-shape the current AV market, whereas food at live events may be skipped altogether to avoid unnecessary risk. Two experiences. Event content reset. Shorter sessions will prevail. Facial Recognition for Contactless Check-In Once Events Return Facial recognition is still a relatively new and evolving technology, and it has recently been spilling over into the event industry in the form of check-in tools. Engagement Remains Top Challenge for Virtual Events In our State of the Event Industry report, respondents had to choose the single biggest challenge of pivoting to virtual.
It wasn't even close — engagement clearly remains the top challenge. Gamification Drives Desired Action Gamification is still one of the favorite and most enjoyable ways to drive the desired action among attendees. Virtual Experience Scale Up Even those who have done virtual events before January have never experienced the demand and depth we witness these days. Zoom remains the primary layer to run virtual events. Internal events and those events in need of a quick transition to virtual continue to prefer this platform for its reliability and easy-to-use interface.
Virtual event technology. Production support. About a fifth of event professionals rely on their virtual tech provider for AV and production support, and these teams are taking on the role of AV companies and producing the full event. Self-serve production platforms. Tools that more or less one-dimensionally enhance the production value of live streams will soon be cannibalized by virtual event technology platforms.
High production companies. Events are happening with increasingly sophisticated levels of production. As travel restrictions ease, TV studios and virtual venues are popping up. Tech Proficiency on the Rise For all of the challenges and hardships brought on by the pandemic, increase in tech knowledge seems to be a silver lining. A New Role is Emerging: AV Producer Virtual and hybrid events require a completely different skill set to what traditional event planners may possess.
Event experience is the focus for most event planners. But coming up with innovative ideas can be taxing, especially with all the organization and marketing required. Here is what the new hierarchy of attendee needs looks like: Improve Your Event EQ: Mindfulness, Wellness and CSR Corporate Social Responsibility While these concepts have been around for quite some time, they are moving up into more prominent and consistent positions at events because they are on the mind of your attendees.
Embrace Brain-Friendly Mindfulness: Add brain-friendly foods to your menu. Start each day of your event with a mindful minute. Incorporate mental health seminars and discussions at your conference. Offer quick chair massages after a morning of sitting in sessions. Encourage movement through fun play or outdoor adventures. Play up Corporate Social Responsibility CSR Host a volunteer activity for a local organization that aligns with your values at your event.
Make sure you include your sponsors in the fun. Give them a chance to participate too and build some good PR for themselves. Report back on the impact in your closing event session. Did you feed 2, people? Did you clothe 10 families? Whichever way you impacted the community make sure your attendees know how they helped. Create an Effective Hybrid Experience When it comes to hybrid events, Corey McCarthy, CMO of Socio, shared that virtual and hybrid platforms really become the main venue, and event design needs to focus on bringing the live and remote experiences together in one space as much as possible.
Safety First for Live and Hybrid Events No question that in , the way we evaluate whether or not to attend events will be dictated by safety. Therefore, the reputation of event brands will be built on health and safety: Social distancing at all times, and especially indoors Mask wearing at all times Seated, socially distanced, and potentially staggered meal times Ventilation that is up to date Sanitation and separation by plexiglass and other types of dividing materials The use of counselors or stewards to direct attendees and force compliance with the rules at all times Onsite testing and event bubbles Events that have these in place will have an advantage compared to those that do not.
Testing is important not just onsite, but for multiple days before and after. Making Money with Virtual Events If you want to host a secure version of your event without having to consider social distancing, testing, tracing, sanitizing, crazy traveling, and the possibility of being sued, virtual events are the only option.
Here are some of the key considerations for the future of virtual revenue generation: Use a subscription model for ticketed events. As Netflix does with shows, planners should deal with events. Bundling creates more value than selling tickets for individual events. Build a community. Reward live attendance. The promise of the kind of engagement that only events can offer materializes only when attendees are participating live. Catching up on demand cannot be the default option. Live attendance should be rewarded with a free ticket if you do free ; on-demand content should be paid for.
Offer better content on demand. Those planning to upsell on-demand need to up their content game. The content has to be packaged in a better way. It cannot be a four-hour video to watch without cues. Break down the video per session, add notes, offer different media formats, and include audio-only access.
Redefining Virtual Event Engagement Event professionals concur that engagement is the number one challenge they have with virtual events. Use Neuroscience Persuasion at Events Neuroscience has entered marketing and now events. Become more persuasive for greater success: Build consensus.
Instead of asking people to do something, tell them how many of their peers are already doing it. Use movement to improve event energy. I'm looking at buying another computer for my son, but, though I have purchased 30 dell's in my lifetime, I'm not buying another dell until I figure out how to remove this virus, and their support people haven't answered my emails over the past year about this.
It is driving me crazy. If you think you have a virus, please post read on the Malware Removal Forum. As far as your Trend Micro product, you did not mention the version, nor the operating system, so I will assume it is Trend Micro Internet Security for Dell - It's not a virus but an anti-virus program that is generally considered one of the best. My issue was that I have the Pro version and I wanted to install that on the laptop, BUT, apparently they're not compatible unbelievably so since they're from the same software company.
To install the Pro, I had to uninstall the Dell version, which proved impossible. I was able to uninstall enough to install Microsoft's Security Essentials. If that's the case, when ordering, select "No Security Program Installed" option if available.
If not, when booting up initially, do not set up the Security Software Right now Dell is using McAfee, perhaps because of the problems with Trend. McAfee is more flexible in this regard.
I won't purchase a Trend product again. I don't think one hand knows what the other is doing. I'm looking at buying another computer for my son, but, though I have purchased 30 dell's in my lifetime, I'm not buying another dell until I figure out how to remove this virus,. As far as it not being a virus - I maintain that it IS a virus given it refuses to go away on so many people's computers.
I had it on 2 and after talking with Dell, we were able to get rid of it on one computer by reformatting the hard drive low level and reinstalling without TM.
The other, we have software on that would be too hard to reinstall so we put up with the stupid TM box in the bottom corner all the time.
Both of these computers were purchased from Dell back near the end of the days when they FORCED you to have this junk installed and then you could, theoretcially, uninstall it - that's how long we've been trying on these 2 computers to uninstall this 'virus'. Maybe now-a-days TM is better, but I will never buy their stuff again since they have caused more wasted time and effort than any virus I would ever get I've only had one in over 30 years on over computers in 4 companies I own. And, while Dell now gives the option of not installing stuff I don't want when I purchase, until this computer is fixed, I maintain I will not buy another Dell computer.
So far, every set of instructions has failed for us other than low level format to get rid of a hidden partition where I assume TM is hiding to do its dirty work of refusing to be uninstalled. But again, I replied to the wrong thread in the first place - so forgive my ranting, I'll go post in the correct place now. This ransomware is also notable for infecting user Infecting a critical file can be considered as an evasion technique since it can help prevent detection through behavioral monitoring tools due to safelisting.
Additionally, cleaning critical files such as user The infected user Within a couple of years, ransomware has evolved from a threat that targeted only Russian users to an attack that spread to several European and North American countries as well. With a profitable business model and a payment scheme that affords anonymity for its operators, ransomware development is expected to accelerate over the coming years. Thus, it is crucial for users to know how ransomware works and how to best protect themselves from this threat.
Earlier cryptoransomware types targeted. Cybercriminals have since included a number of other file types that are critical to businesses, like database files, website files, SQL files, tax-related files, CAD files, and virtual desktop files.
When the ransomware as a service RaaS model entered the picture, it made it easier for a variety of attackers, even those who have little technical knowledge, to wield ransomware against targets.
RaaS involves selling or renting ransomware to buyers who are called affiliates, and this model can be credited as one of the primary reasons why ransomware attacks have been proliferating rapidly. The RaaS-operating criminal group first needs to develop or acquire the ransomware software and infrastructure. Once enlisted, affiliates can then launch their own attacks.
RaaS provides a win-win situation and a high payout for both operators and affiliates. Affiliates can earn payouts without having to develop the ransomware themselves, while operators can directly make a profit from their affiliates.
The payouts are normally organized using a revenue model for RaaS subscriptions. The possible revenue models besides subscription are one-time payments, profit sharing, and affiliate marketing. After the shift to cryptoransomware, extortion malware has continued to evolve, adding features such as countdown timers, ransom amounts that increase over time, and infection routines that enable them to spread across networks and servers.
Threat actors continue experimenting with new features, such as offering alternative payment platforms to make ransom payments easier, routines that threaten to cause potentially crippling damage to non-paying victims, or new distribution methods. These developments eventually lead to the appearance of targeted ransomware. Targeted ransomware is also known as big-game hunting and human-operated attacks.
By taking a targeted approach, threat actors have found a new way of revitalizing ransomware variants. As with targeted attacks, modern ransomware variants are tailored for specific victims and take more preparation and research.
This means that threat actors have had to narrow down their targets to entities that are more likely to lead to bigger payoffs if attacked.
Present iterations of targeted ransomware have the added challenge of double extortion. Through their targeted approach, threat actors come to know which data is most valuable to their targets. By adding double extortion to their attacks, they coerce their victims into complying with their demands.
Threat actors force victims into compliance not only by encrypting files but also by threatening to publicize stolen sensitive data if their demands are not met. Ryuk Ransom. Ryuk was among the first ransomware to take a targeted approach.
First encountered in , it created a new standard for future ransomware variants. Ryuk is notable for its choice in high-profile targets, which included the fatigued healthcare industry in Sodinokibi Ransom. Sodinokibi is a notable ransomware in that first appeared in It has been linked to the now-defunct GandCrab family.
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